02
Everything begins with the magic of friendship. These are the stories that change and shape people, making them better. Their dreams become reality, and friendships turn into lifelong relationships.
It was 1991 when two young friends, Juro and Tóno, realized that the world and culture they had once known were falling apart. It was a difficult time when all of Slovakia had to understand what to do when it came of age. Juro and Tóno were aware that the future of the nation was also in their hands
PASSION / History
Juro and Tóno knew wood and its processing very well. The regime taught them how to work with this living, magical, malleable material, which was as strong and resilient as their ideas. Their fates seemed sealed: the cracks in the wood and their wrinkles were to unite in a shared passion. They started with a limited amount of technology at their disposal.
The winds of time brought strong changes. Innovation had to become an essential part of their culture. The static nature of the world they once knew was now a thing of the past. With innate awareness, they excitedly said to each other:
"The market and customers are changing faster than we are, and if we don't keep up, problems will arise!"
This phrase is the founding act of Jurton. Two friends, one name, one destiny, a strong bond not between two people with shared interests, but between those who share values!
Slovakia is too small to satisfy Jurton’s business ambitions. The encounter with the Italian market marked a decisive turning point.
Business relations with Italy are strong and loyal… At that time, Jurton was too small to encompass the ambitions of Juro & Tóno. The creation of a new plant in the Nový Svet location in Prašice.
The definition of a strategic industrial plan that identifies three phases of technologically advanced investments:
First step: Automation of certain production phases.
Second step of technology integration: The importance of optimizing production, both in terms of material (wood) and electrical energy usage (all motors will be equipped with inverters), as well as human resources (specific automation).
Third step: A new fully automated and computer-controlled system for log sawing and length cutting… Production volume increases along with customer satisfaction!
Thanks to strong business partnerships in Italy, Jurton begins exporting its products to the UK, Germany, and the Benelux countries.
A new line for crushing/chipping waste is introduced, and most importantly, Jurton receives significant recognition for its strengthened partnership with one of its key customers.
The new face of Jurton
Rebrand, new image, new mindset, new goals. Our transformation symbolizes our effort to be closer to nature.
Closer
to nature
“Closer to nature” means that the Jurton brand is directly connected to nature. It reflects the commitment to harmony with nature and creating products with a focus on sustainability. The wood we use comes from Slovak forests, which are an essential part of our natural environment
TECHNOLOGY